The Truth about the Google Duplicate Content Penalty
The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts.
The only experts on the Google duplicate content penalty, and the only people who are qualified to define it, are Google, and in Google’s own words “There is no such thing as a duplicate content penalty”. This comes directly from Google’s Webmaster Central Blog.
That should be the end of this article, at precisely 96 words excluding title as I define my word count. But it is not. Why? Because even though this blog is operated by Google, and even though much the same has been stated by Matt Cutts, Google’s main software engineer, and other Google experts, people still argue and complain about the Google ‘duplicate content penalty’.