Search Engine Marketing
Six Reasons Why a Business should hire a SEO specialist
It can be a daunting task to market your online business. With all the competition on the web, there are many companies vying for the top spot in any niche. With new technologies come new challenges for an Internet marketer and being at the forefront is a great challenge. You have to not only place your website in front of the eyes of your customer, but you must compel them to click on your link. After that, it becomes a challenge of keeping them on your site and finally, choosing you over the rest.
SERPs for www.mediaonepro.com
as of 8/31/2009
Google - 1st page local business listings “internet marketing”
Google – 1st page local business listings “internet marketing services”
Google - 1st page local business listings “internet marketing service”
Google – 1st page local business listings “best internet service”
Google – 3rd page local business listings “designer shops”
Free SEO Resources
Tips for becoming #1 on Google
#1) Hire a good solid team, not individuals
Many people make the mistake of hiring people for different phases of the website. For example, Company “A” might hire a graphic designer to developer a layout for the website, but this person has no idea of business flow or optimizing code for search engines. Next, Company “A” may pay for a web developer to code the site and database, but that person may not understand SEO structure as well. Finally, the company hires a professional Internet marketer who charges a ton to overhaul the entire site and make it SEO friendly.
If company “A” had hired a team that had all of these people working together already, then there would have been less money wasted, the site would have been developed faster and the marketing and business process would have been key throughout the entire development.
At Media One Pro, we have an experience staff of professionals that specialize in both the front-end user interfce (UI) design (with an emphasis on sales flow and conversions) and coding the backend for ecommerce and SEO. This way, you’re site is built properly from the very beginning!
#2) Research, Analyze and Target specific Keywords/Terms
Don’t go after random search terms. In other words, let us do the research and find out what exact keywords you should be focused on. For example, if you want to sell cars on your website, don’t bother to go after the term “cars” only. You’ll never break into the top page of Google! Instead, you should be more specific and detailed with your keywords, like “1996 toyota 4runners for sale las vegas”. With a “longtail keyword”, you’ll stand a better chance of breaking into the SE’s natural rankings.
At Media One Pro, we help our clients with keyword strategy and provide many different services to garner keyword search results.