Archive for December, 2010
Six Reasons Why a Business should hire a SEO specialist
Posted by admin in Search Engine Marketing, Search Engine Optimization, Tips & Tricks Monday, 27 December 2010 22:52 No Comments
It can be a daunting task to market your online business. With all the competition on the web, there are many companies vying for the top spot in any niche. With new technologies come new challenges for an Internet marketer and being at the forefront is a great challenge. You have to not only place your website in front of the eyes of your customer, but you must compel them to click on your link. After that, it becomes a challenge of keeping them on your site and finally, choosing you over the rest.
When Yellow Pages Ads are NOT Worth the Price
Posted by admin in Marketing, Web Marketing Wednesday, 22 December 2010 21:50 No Comments
How much do you spend on Yellow Pages advertising each year? More important, are you getting your money’s worth?
If you are not reviewing your Yellow Pages ad results on a regular basis, you may be tossing hard-earned dollars down the drain. Yellow Pages ads have a number of built-in limitations that may reduce the effectiveness of your advertising dollar and restrict your ability to reach new patients.
These limitations include:
- High cost. Depending on its size and location, a Yellow Pages ad can cost up to $20,000 per year. And you can easily spend another $5,000 designing a customized ad. At those rates, it takes a lot of customers just to break even on the cost of the ad. Plus, studies show that the phone directory companies continue to raise their fees far beyond current inflation rates.
Top 10 Tips for Local Search Engine Optimization
Posted by admin in Search Engine Optimization Wednesday, 8 December 2010 21:02 No Comments
Punch Above your Weight Online – Localized search results have recently experienced a major overhaul within the Google SERPs (Search Engine Results Pages) which has resulted in a fantastic opportunity for small and medium-sized businesses.
Local search results were previously relegated to a small map, which would appear within the first page of results, but now they enjoy first page domination for local search terms.
The benefit of this to small businesses is that they can now appear above their much larger revivals who are relegated to the last few results on page one of Google.
