Web Design, SEO and Internet Marketing in Las Vegas, NV and Portland, OR

iPhone or Android: Which Platform is more critical in regards to Marketing?

While there are other mobile operating systems that shouldn’t be ignored (Blackberry for one), there are two that seem to get the most attention, and that may end up competing most for user and marketer attention above the rest in the foreseeable future. These are of course the iPhone OS and the Android OS.

Obviously the iPhone OS runs on iPhones, and now on iPads. These are very popular devices, but in the smartphone market Android is gaining a great deal of ground, and in the tablet market, Android hasn’t really arrived yet, but it is expected to soon.

The smartphone Space

At Google I/O last month, Google announced that Android activations had passed 100,000 a day. Also last month, a report from the NPD Group found that in the first quarter of 2010, Android devices actually outsold iPhones in the U.S. The legitimacy of this has been disputed, but I don’t think anyone’s disputed the fact that Android use is gaining significant momentum.
 The Tablet Space

A recent study from Retevo found that over half of consumers surveyed would buy an Android tablet over an iPad if it were cheaper. $100 Android Tablets are expected to arrive this year. Now that’s not to say that this version of the Android tablet would be the iPad killer. You have to consider that Android will likely be implemented across a wide range of devices, as opposed to the iPhone OS, which will operate on Apple’s devices.

One reason Android has been able to grow so much in the smartphone market because of pricing deals. For example, Verizon has offered buy-one-get-one-free deals on Android phones. The tablet market could see a similar scenario – pricing playing a major role.  
Google TV – Will It Be a Real Edge?

At Google I/O Google unveiled Google TV, a platform that merges the web experience with the television experience. Launch partners include Adobe, Intel, Sony, Logitech, Best Buy, and Dish Network. Sony will sell TVs and Blu-ray players which come with the platform. Logitech will make set-top boxes, and Dish Network will provide its customers with it.
 

This week, Apple CEO Steve Jobs implied that it is destined to fail, mainly talking about the lack of success of set-top boxes in general and the lack of nationwide cable services as the main barriers. However, Dish Network is nationwide, and is making moves that could net the company more customers away from competitors, even before Google TV arrives this fall. That could mean good things for Google TV.

What does this have to do with Android? During the announcement, Google demonstrated some of Google TV’s Android integration. You will be able to use Android devices to control Google TV, for one. You will also be able to send apps from your Android device to Google TV to interact with them on your television, effectively turning your TV into an Android device. Google TV users may find Android devices useful.

Not To Take Anything Away from iPhone OS

None of this is to discount the importance of reaching Apple’s users. They are consumers too, and there are a lot of them. However, when resources are limited, businesses may have to do some prioritizing. Ideally, you want to get in front of as many potential customers as possible. It just looks like at this point, that Google is positioning itself to get Android in front of a whole lot of people. But still, a lot of this is forward looking.
 Quick Tips

1.  If you can find an angle that makes sense for your business, and you can afford the resources, develop a mobile apps for mobile platforms.

2.  Regardless of whether or not you have your own apps, look for ways that you can get be found in other mobile apps.

3.  Look at the most popular apps and find angles for how your business can take advantage of some of them.

4.  There may be a great deal of creativity involved in finding the right angles, but there are so many apps out there already (and the number will continue to grow rapidly), there will continue to be more unique and innovative opportunities. Just explore them. By the way,Google is putting apps directly in its mobile search results now for both Android and iPhone users.

5.  Advertise. There is also a growing number of mobile advertising opportunities, including various forms of in-app advertising. Watch for Google to offer more interesting formats, now that it has acquired AdMob and Invite Media.

“What’s important for marketers to realize is that it’s a similar redux of the Mac PC wars in the 80s/90s where Apple puts out a great product but constrains the market with its controls & dictation while Android with its openness & no licensing costs allows it to flurish,” Michael Martin, who founded GoogleAndBlog (often cited as a top Android site), and currently runs MobileMartin tells WebProNews. “Case in point, the iPhone is self constrained to AT&T for some time while Android is available on all 4 major US mobile providers as well [as] pre-paid service Cricket along with 50+ other carriers around the world amounting to over 100,000 activations per day – this provides greater marketshare.”

He continues, “Next is mindshare, which for smartphones is predominantly based on the quality and number of applications (as welll device specs & usability)…While Apple allienates developers with its cryptic & arbitrary acceptance rules for the App Store which people had to bite their lip to endure due to both marketshare & mindshare, they are relieved of this with OPTIONS that include the Android Market while they are FREE to provide their applications through other venues.”

“So marketers can see the tide is turning while also saving costs. If developing apps, with a cheaper Android programmer in Java vs a more expensive iPhone developer in C as well, there are now tools from Ansca & Rhomobile that allow cross mobile application development with one click instead of recoding for iPhone, iPad, Android, BlackBerry, Symbian, Palm.”

Media One Pro now taking barter applications for Web Development and SEO

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Six things you can do to remove bad press from the search results

No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. Some customers might write negative comments about your company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.

 What can you do if web pages with negative comments appear on Google’s first result page for your company name?

 1. Fix the problem

If people write negative reviews about your company, the first thing that you should do is to fix the problem that caused the negative review.

2. It doesn’t hurt to ask

Send the webmaster of the web page with the negative review a polite email and ask for removal of the negative comments. Many webmasters will cooperate if you explain the issue.

3. Give web pages with positive comments a boost

If the webmaster does not want to remove the negative review, find websites that contain positive comments about your site.

Link to these pages from your own website to increase the link popularity of these pages. The more links the pages with the positive reviews have, the higher they will be ranking in the search results.

If appropriate, bookmark web pages with positive remarks about your website on social bookmark sites such as Digg and Delicious.

 4. Ask for testimonials from happy customers

If you receive positive feedback from customers, ask them to write a review on ConsumerReview.com, Epinions.com or similar sites.

5. Add your website to company wiki pages

Websites like AboutUs.org allow you to create an article about your company. If your company is important enough, you might even create an entry in Wikipedia.

These Wiki pages will also appear in the search results when someone searches for your company name.

6. Make sure that your own website tops the search results

If your own website comes first for your company name then most people will click on your link and don’t look further. Use IBP to make sure that your own web site has position 1 in the search engine results.

Removing negative comments from the search engine results can take some time. It’s best to avoid negative experiences at the outset by providing high quality products and good customer support.

The Truth about the Google Duplicate Content Penalty

The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts.

The only experts on the Google duplicate content penalty, and the only people who are qualified to define it, are Google, and in Google’s own words “There is no such thing as a duplicate content penalty”. This comes directly from Google’s Webmaster Central Blog.

That should be the end of this article, at precisely 96 words excluding title as I define my word count. But it is not. Why? Because even though this blog is operated by Google, and even though much the same has been stated by Matt Cutts, Google’s main software engineer, and other Google experts, people still argue and complain about the Google ‘duplicate content penalty’.

Privacy Policy Statement 2010

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Speed up your browsing experience with Google Public DNS!

Recently I was having trouble navigating to certain websites that I hosted. I knew the sites weren’t down to code issues so I called my hosting provider and asked them if there were problems on their end. There wasn’t and through troubleshooting, I discovered that my ISP (Cox Cable) was having issues with their DNS servers finding these websites.

I was told about switching to Google Public DNS.  I followed the steps and switched my DNS servers from Cox to Google.

Problem solved!  It appears Google spends more time ensuring their DNS servers are more reliable and up-to-date.  Staying with Cox was keeping me from administrating my websites, as well as view a few others.

Thanks Google :)

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Google does NOT use keywords in page ranking

Recently we received some questions about how Google uses (or more accurately, doesn’t use) the “keywords” meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob’s site, Alice notices that Bob has copied some of the words that she uses in her “keywords” meta tag. Even more interesting, Bob has added the words “AliceCo” to his “keywords” meta tag. Should Alice be concerned?
At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking. This video explains more, or see the questions below.
to read rest of article, visit Google Webmaster Central Blog

How to add an HTML signature in Outlook 2007

Missing your HTML signature in Outlook 2007? Here’s your simple solution:

You just need to edit the HTML signature file at C:\Documents & settings\(your username)\Application Data\Microsoft\Signatures

Create a HTML file and simply choose it in Outlook.

Done!

NOTE: If your files are hidden, you will not see Application Data. Unhide the files and folders to see this.

 

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