Posts Tagged ‘When Yellow Pages Ads are NOT Worth the Price’
When Yellow Pages Ads are NOT Worth the Price
Posted by admin in Marketing, Web Marketing Wednesday, 22 December 2010 21:50 No Comments
How much do you spend on Yellow Pages advertising each year? More important, are you getting your money’s worth?
If you are not reviewing your Yellow Pages ad results on a regular basis, you may be tossing hard-earned dollars down the drain. Yellow Pages ads have a number of built-in limitations that may reduce the effectiveness of your advertising dollar and restrict your ability to reach new patients.
These limitations include:
- High cost. Depending on its size and location, a Yellow Pages ad can cost up to $20,000 per year. And you can easily spend another $5,000 designing a customized ad. At those rates, it takes a lot of customers just to break even on the cost of the ad. Plus, studies show that the phone directory companies continue to raise their fees far beyond current inflation rates.
