Media One Pro understands that there are over 120 CSF’s (Critical Success Factors) involved in Google‘s Search Algorithm. Learn more about Google’s Guidelines.

Here they are in no particular order.

Site Structure
HTML
Inbound Links
Outbound Links
LSI
site trust
included information
internal links
w3c
IP address
meta title
meta desc
meta keywords
author tag
language tag
unique content
url structure
age of site
age of stableness
neighborhood
site map
contact info
privacy policy
terms of use
age of content
frequency of updates
completeness of content
use of media
hosting
amount of page that is different
lack of spam
% of people who use back button to go back to search results
ctr on search results
pagerank
heading tag
tables
<b>
<strong>
<i>
<p>
font sizes
lists
no follow tag
rss
black list of spam
alt tag
doctype
.htaccess
robots.txt
css
copyright tag
grammar of content
ease and readability of content
link to mattcutts.com
layout of content
whois data
do they sell links?
do they buy links?
reciprocal links
use of pop ups
use of malicious code
disabling back button
trademarks
business data with state agencies
business credit rating
BBB rating
tax liens
glossary / explanation of terms
press releases
media mentions
site in multiple languages
800 number
news
awards
help page
use of cookies
registration on site
anchor text
domain
FAQ
site search
email updates
text version of site
related content
amount of people searching for url
natural site growth
clean html
comments in html
lack of bad language on site
link to yahoo sucks web page
cloaking
doorway pages
frames
site wide links
redirects
affiliate links
real presence
size of html
use of automated tools
cleaning of site over time
red flags
geographic keyword consideration
number of ways content can be found on site
other things on server
other things on IP
location of server
protection of server
unique pictures / media
ease of navigation
right “language” for content
same voice
local info
all included info
complete site
404
dead ends
pages that seem like search results
topical
not inter-mixing links
simple homepage title