Video Search Optimization
What are the stats on online video viewership?
The number of people watching online videos is growing exponentially year after year. So what does this mean for you and your business?
This trend started back in 2006, when approximately 10% of web surfers admitted to watching videos online. Then in May 2007, Techcrunch issued the results from a Motorola survey that showed 45% of European broadband Internet surfers watch TV online. Now days, those numbers are quite higher!
According to a company called eMarketer, 62% of the total population of the United States and 88% of the online U.S.community will be viewing video clips online by 2012.
How does Video Search Optimization work?
People find videos the same way they find everything else; through the search engines. Now there are also specialized video search engines. Also there are social networking sites that focus on video. Youtube is a great example. Also Revver and Daily Motion.
The difference between search engines and these social networking sites is that the networking sites don't crawl for videos outside their own domain.
Best practices for Video SEO
Offer three different video formats: Flash, Windows Media FIle and QuickTime.
Video clips should receive their own page. Use all usual on-page optimization techniques. Also use XML Sitemap for videos.
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To find out more about our website video search optimization, or to talk with someone on our video search optimization team, contact us today.
